The Entrepreneurs Revolutionizing Reward Systems In Corporate Nigeria

23.02.15.04. Jumia Nigeria

Nigerians are the biggest spenders in Africa, one of the biggest in the world. Out of their heavy consumerism emerges a strong culture of gifting. Babafemi Lawal, Olaolu Samuel-Biyi and Adeoye Ojo got insight into this trend from market data while working as analysts with Jumia, one of Nigeria’s largest online shopping malls.

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